| PETER ARNdT Creative Director - Interactive |
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INTERACTIVE:
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Extensive interactive brand advertising and direct response experience as Creative Director and Producer - 10yrs (1996 - present) Designed, art directed and produced the original GMC Truck Web site Developed new highly interactive online ad model (WebSpot¨) Pioneered anonymous behavioral tracking online (Beacons) |
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| TRADITIONAL: | Extensive traditional brand advertising experience as Senior Art Director and Art Director - 10yrs (1998 - 1996) Was the sole art director responsible for all GMC and Chevy Commercial Truck advertising and catalogs |
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| MANAGEMENT: | Built interactive division at Bozell Worldwide (later FCB Worldwide) managed team of creatives, account executives and producers Taught Interactive (concept - coding) at the College for Creative Studies 1998 - 2003 Years of direct client contact including dozens of new business presentations Directly responsible for winning new high-profile projects from Warner Bros. Pictures and Comedy Central; major player in winning the Coleman account Founded Point2 Interactive Advertising, Inc. in 2001 |
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| AWARD WINNING: | In 2000 Advertising Age ranked my group 13th in the world by awards won Won at Cannes, One Show, London International, New York Festivals, British Design and Art Direction, ANDY, AdTech, ADDY and CADDY, among others Won Grand Prize in Gannett national outdoor advertising competition Served as judge for One Show, New York Festivals, Nashville ADDYs and CADDYs Quoted in The Big Idea and at Macromedia.com |
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| PHILOSOPHY: | I can think Big Picture and Bottom Line yet dig in and get the details handled One should understand how technologies work to optimally direct their use (I know HTML, Flash and Director coding to name a few) Interactive marketing must be integrated with the overall marketing campaign Interactive marketing is a living campaign that should be monitored and modified not forged and forgotten Interactive can be used at all levels of the purchase funnel Technology should support the idea not dictate it |
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PERSON:
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PETER ARNdT 248-320-3499 1517 LAKEVIEW SYLVAN LAKE, MI 48320 PETER@PETERARNDT.COM |
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| EDUCATION: | 1988 CENTER FOR CREATIVE STUDIES B.F.A. |
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| EXPERIENCE: | 1986 - 1987 THE BERLINE GROUP JR. ART DIRECTOR DURAKON INDUSTRIES, OGLA'S, MICHIGAN NATIONAL BANK |
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| 1988 - 1993 LINTAS:CAMPBELL-EWALD ART DIRECTOR GEO, CHEVROLET CAR, CHEVROLET TRUCK, COKE, DIET COKE, AC-DELCO, DELCO ELECTRONICS, DELTA FAUCET, PRINCESS CRUISES, KELLY SERVICES, MEINEKE MUFFLER |
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| 1993 - 1996 McCANN/SAS SR. ART DIRECTOR & INTERACTIVE PRODUCER GMC & CHEVY COMMERCIAL TRUCK ADVERTISING, CATALOG AND GMC INTERACTIVE |
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| 1996 - 2001 FCB (FORMERLY CALLED BOZELL) WORLDWIDE, INC. ASSOCIATE CREATIVE DIRECTOR - INTERACTIVE COMEDY CENTRAL, WARNER BROS. PICTURES, COLEMAN, LITTLE CAESARS, SHOP•VAC, JEEP, CHRYSLER, PLYMOUTH, EAGLE, PADRON CIGARS, THE LILLIBRIDGE COLLECTION, ARMSTRONG-WHITE, THE ST. VINCENT AND SARAH FISHER CENTER, MICHIGAN VIETNAM MONUMENT COMMISSION, UNITED WAY COMMUNITY SERVICES |
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| 2001 - 2006 POINT2 INTERACTIVE ADVERTISING, INC. CREATIVE DIRECTOR/DIRECTOR OF OPERATIONS WARNER BROS. PICTURES, JEEP, CHRYSLER, ANNUIWEB, KUTZ, 2 RETIRE SECURE |
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| 2006 - PRESENT GRAPHINITY, INC. WEB DESIGNER/DIRECTOR QUICKEN LOANS, AAA, FATHEAD |
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| AWARDS: | 2000, 1998 CANNES CYBER LIONS 2000 ONE SHOW GOLD AND SILVER PENCILS 2002, 2000, 99, 98 ONE SHOW INTERACTIVE MERITS 2001, 2000, 99, 98 LONDON INTERNATIONAL ADVERTISING AWARDS 2000, 1999 NEW YORK FESTIVALS WORLDMEDALS 2000 BRITISH DESIGN AND ART DIRECTION 2000, 1998 ANDYS 1998 @D:TECH 1998, 91 ADDY 2000, 99, 98, 97, 96 NUMEROUS CADDYS 1999 BEST OF INTERACTIVE CADDY 1989 GANNET CHALLENGE GRAND PRIZE AND 2ND PLACE |
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| ACHIEVEMENTS: | INSTRUCTOR AT CCS (COLLEGE FOR CREATIVE STUDIES) DETROIT 1998 - 2003 1992 DETROIT GRAND PRIX POSTER DESIGN COMPETITION RUNNER-UP JUDGE FOR CADDYS MULTIPLE YEARS JUDGE FOR 2000 NASHVILLE ADDYS JUDGE FOR 2000 ONE SHOW INTERACTIVE AWARDS JUDGE FOR 2005 & 2006 NEW YORK FESTIVALS INTERACTIVE & ALTERNATIVE MEDIA AWARDS CO-FOUNDED THE BRAND INTERACTIVE TEAM AT FCB WORLDWIDE ADVERTISING AGE RANKED TEAM 13TH IN THE WORLD BY AWARDS WON IN 2000 CO-FOUNDED POINT2 INTERACTIVE ADVERTISING, INC. |
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Click here to get the PDF version of Peter's resume.
Click here for links to some of Peter's online work.